Senior Lecturer in Accounting · AUT, New Zealand

Research across accounting, AI and disclosure

I am a Senior Lecturer with more than eight years advancing accounting research and education. My work spans textual analysis and NLP, AI and digital transformation, ESG disclosure, and cross-cultural financial reporting.

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  • PhD, University of Wollongong
  • CPA Australia
  • Editorial board ×2
  • Supervising 7 PhD candidates
Portrait of Dr Yuqian Zhang
Auckland University of Technology ORCID 0000-0001-5667-4002
Research focus

Areas of enquiry

Four connected strands where accounting meets data, technology and reporting practice.

Textual analysis and NLP

Reading annual reports and disclosures at scale with language models.

AI and digital transformation

How firms adopt AI and what it changes for financial performance.

ESG and sustainability

Measuring and comparing sustainability disclosure across markets.

Cross-cultural reporting

Financial reporting shaped by context, institutions and culture.

Recent scholarship

Selected publications

See all publications
  1. 2025
    Accounting for Purpose: Traditional Chinese Philosophies and Management Control Systems in Chinese Companies

    Yang, Akroyd & Zhang · Meditari Accountancy Research

    ABDC-A Scopus Q1
  2. 2024
    The Impact of Digital Transformation on Firm's Financial Performance: Evidence from China

    Chen & Zhang · Industrial Management & Data Systems

    ABDC-A Scopus Q1
  3. 2024
    Financial market spillovers and investor attention to the Russia-Ukraine war

    Li, Hu, Zhang & Yang · International Review of Economics & Finance

    ABDC-A
  4. 2023
    Using Google Trends to track the global interest in IFRS

    Zhang · Intelligent Systems in Accounting, Finance and Management

    Scopus Q1
In progress

Latest writing and data

From the notebook

  • LLMs and textual analysis

    Where language models help with annual report reading, and where accounting judgement still matters.

    June 2026

  • Making ESG disclosure comparable

    Notes on measurement, reporting boundaries and cross-country comparability.

    April 2026
Read the notebook

Open data and code

  • Cybersecurity risk topic modelling

    Python

    Unsupervised topic models over corporate cyber risk disclosures.

  • Strategic investment simulation

    Python

    Dollar-cost averaging and reinvestment under different market paths.

Browse data and code

Open to collaboration

I welcome enquiries on PhD supervision, co-authoring, reviewing, and speaking across accounting, finance and AI.

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